Our story · Est. for fans

Built by fans,
for fans.

From Panini stickers and retro kits to stadiums, fight nights and race weekends around the world — YOX was built on one simple belief.

No. 014YOX · Sticker
"If you were there, it should count."
The YOX founding sticker
GotGotNeed
Stadium
Stadium · Night
NFL London
NFL · London
F1
Lusail · Qatar
Grid Qatar
Grid · Qatar
Open vintage Panini sticker album under warm lamp light
Album · Page 03
Chapter one

It started with a sticker album.

Before the apps, the streams, and the algorithms — fandom was a shoebox. A sticker album under the bed. A poster of a player you'd never meet. A retro kit you wore until it wore out.

We grew up swapping got, got, need in the playground. Memorising squad numbers. Knowing every badge on every shirt. Sport wasn't entertainment — it was identity.

Collecting was always part of being a fan.

Official UEFA Euro 2008 Panini sticker album
Stacks of Euro 2008 Panini stickers
Chapter two · The archive

Sport took us everywhere.

The same fan obsession kept showing up — across continents, across sports. Different flags, different anthems. Same feeling when the lights came up.

Fans waving scarves under floodlights
Crowd · Floodlights
F1 race at sunset
F1 · Sunset
Boxing ring under spotlights
Ring · Lights
Pile of vintage ticket stubs
The drawer
Eight stubs from the drawer
Admit
01
'22
United States
NFL · Regular Season
Sec
C-114
Serial · 001-NFL
Admit
01
'14
Brazil
FIFA World Cup
Sec
N-203
Serial · 002-WC
Admit
01
'24
Riyadh, Saudi Arabia
Heavyweight Boxing
Sec
RING-A
Serial · 003-BOX
Admit
01
'23
Lusail, Qatar
Formula 1 Grand Prix
Sec
T1-12
Serial · 004-F1
Admit
01
'22
Paris, France
Champions League Final
Sec
B-407
Serial · 005-UCL
Admit
01
'19
United Kingdom
Premier League
Sec
EAST-K
Serial · 006-PL
Admit
01
'23
Abu Dhabi, UAE
Combat Night
Sec
FLR-3
Serial · 007-MMA
Admit
01
'22
London, UK
Grand Slam Tennis
Sec
CC-301
Serial · 008-GS
There are hundreds more.
Pile of crumpled vintage ticket stubs on dark wood
Drawer · Untagged
The problem

The best part of sport had nowhere to live.

Tickets get lost in drawers.
Photos get buried in camera rolls.
Memories scatter across group chats.
Decades of fandom — and nothing to show for it.

Fandom is deep. The record of it was a drawer of paper and a phone full of blurry clips.

Why YOX exists

YOX turns sports memory into identity.

A premium passport for everything you've actually witnessed — every match, every race, every bout, every venue.

01
Events

Log every match, race and fight you've attended or watched.

02
Stamps

Collect the venues — every stadium, arena and circuit you've stepped inside.

03
Stickers

Gold for live, silver for watched, bronze for followed. Build the album.

04
Trophies

Earn milestones for the rituals of being a real fan.

05
Profile

A living archive of your sporting life — beautifully laid out.

Who it's for

For the fans who remember everything.

If that sounds like you — YOX was built for you.

Floodlit stadium with crowd
The manifesto

Sport stays
with you.

The final whistle goes.

The lights come down. The crowd thins.

But the memory — the goal, the lap, the knockout, the night — that stays.

YOX is where that sports life gets recorded.

Collect the sport you lived
YOX · Est. for fans

This is a community driven project. If you want to help shape YOX, please join us at https://www.reddit.com/r/YOX/ (opens in new tab)